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An essay and a biography that celebrates the 125th anniversary of one of the most prestigious Italian biscuit companies. It is also a collection of precious archival documents and economic data, a process of analytical reconstruction of an entrepreneurial reality that starts from the province of Bologna to arrive in the capital, where the young Pietro Gentilini manages to develop an empire through the sweat of a healthy job, an iron will, an imaginative creativity and a far-sighted entrepreneurial mentality.